IS Selected to Provide Transparency to Netflix’s Advertising Platform

IS Selected to Provide Transparency to Netflix’s Advertising Platform

NEW YORK, Oct. 13, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and…

How The Pandemic Has Changed Advertising In 2022

How The Pandemic Has Changed Advertising In 2022

Advertising during the pandemic was uncertain and unpredictable for brands across all industries. Many cut funding or paused ad spend to keep costs down while others increased their budgets to maintain top of mind. Advertisers took the time to reformat their strategies to create the perfect ads and reevaluate who their audience was. The pandemic…