WrestleMania 39 is just around the corner, and since the event is taking place in Hollywood, the WWE has gotten creative with its advertising. The wrestling organization has made fake trailers and posters parodying popular movies as a way to drum up attention for the big two-night event, and it’s working. Unfortunately, some people might…
Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns.카지노사이트 With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and incremental reach, such as YouTube, Hulu, and Roku. In addition, the new Deal ID forecasting…
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator.카지노사이트 Meta’s offense, the board concluded, was to incorporate user consent to use…
Online videos are both ubiquitous — only a couple of taps away on your smartphone — and hard to resist. That goes not just for consumers but also for the companies that want to sell to them. The upshot is that more advertising money is moving into online videos — and TV, film and entertainment…
NEW YORK, Oct. 13, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and…
Advertising during the pandemic was uncertain and unpredictable for brands across all industries. Many cut funding or paused ad spend to keep costs down while others increased their budgets to maintain top of mind. Advertisers took the time to reformat their strategies to create the perfect ads and reevaluate who their audience was. The pandemic…